Yahoo Study – Online Video Watching Shifting To Primetime

Yahoo Study Shows Online Video Watching Shifting To Primetime

Some key questions answered in this research include:

  • How have online video consumption and viewing habits changed in the last 2 years?
  • What type of video content is being viewed and what are consumers expecting to watch more of in the future?
  • How does the professional production value of video content impact engagement and ad receptivity?