The Mac is the only platform that understands one of our key principles: How you engage with something has a direct impact on the results. I truly believe that working with thoughtful, human-oriented, creative technology makes you create more, and better, work. Innovations to the user interface don’t just make processes faster — they actually change the way you interact.

The Mac is the only platform that understands one of our key principles: How you engage with something has a direct impact on the results. I truly believe that working with thoughtful, human-oriented, creative technology makes you create more, and better, work. Innovations to the user interface don’t just make processes faster — they actually change the way you interact.
Apple – Pro – Profiles – Big Spaceship, p. 2